From Broadcast to Moments: Designing Triggered Mobile Journeys That Do Not SpamJanuary 12, 20266 Mins Read Mobile engagement has reached an inflection point. Push notifications, in-app messages, and SMS were once powerful differentiators. Today, they are…
Beyond Workflows: How B2B Marketing Automation Drives Human-Centered Buyer JourneysDecember 29, 20256 Mins Read B2B buying has changed, but many marketing automation programs have not. Buyers now research independently, involve multiple stakeholders, and expect…
