Browsing: B2B marketing automation

B2B buying has changed, but many marketing automation programs have not. Buyers now research independently, involve multiple stakeholders, and expect…

Introduction In B2B marketing, relying on the traditional concept of the Marketing Qualified Lead (MQL) as an individual prospect is…

Introduction In B2B sales, buying decisions rarely come from one person anymore. They’re shaped by groups, like IT managers, CFOs,…