Rev-Ready Scoring: Rethinking MQLs for Buying Groups in B2B Marketing AutomationNovember 25, 20256 Mins Read Introduction In B2B marketing, relying on the traditional concept of the Marketing Qualified Lead (MQL) as an individual prospect is…
How Smart Nurture Workflows Boost Revenue and Keep B2B Buying Teams Actively EngagedOctober 23, 20256 Mins Read Introduction In B2B sales, buying decisions rarely come from one person anymore. They’re shaped by groups, like IT managers, CFOs,…
