CDP vs. CRM vs. Data Lake: How to Choose Without Overlapping InvestmentsJanuary 13, 20265 Mins Read Introduction: The Data Stack Dilemma Customer data has become one of the most valuable assets enterprises manage. In 2026, most…
AI-First CRM: From System of Record to System of InsightDecember 19, 20256 Mins Read For more than two decades, CRM systems have played a largely passive role in enterprises. They stored account details, logged…
Beyond Targeting: How Modern ABM Platforms Orchestrate Revenue Across the Account LifecycleDecember 15, 20255 Mins Read For years, Account-Based Marketing (ABM) was framed as a smarter way to target ads. Select the right accounts, serve personalized…
CPaaS Integration Patterns with CRM, WFM, and Analytics: Making Connections Work SmoothlyNovember 17, 20255 Mins Read Introduction Communications Platform as a Service (CPaaS) solutions are generally associated with sending messages or making calls. However, they also…
Breaking the “Write-Only” CRM: Designing Feedback That Flows Back to SellersNovember 10, 20255 Mins Read Every sales organization has heard this story before:“We need our teams to update the CRM.” And so they do, logging…
