Measuring the Chat Funnel: Attribution, Assisted Conversions, and Repeat Purchase in Conversational CommerceNovember 27, 2025
Rev-Ready Scoring: Rethinking MQLs for Buying Groups in B2B Marketing AutomationNovember 25, 20256 Mins Read Introduction In B2B marketing, relying on the traditional concept of the Marketing Qualified Lead (MQL) as an individual prospect is…
