Measuring the Chat Funnel: Attribution, Assisted Conversions, and Repeat Purchase in Conversational CommerceNovember 27, 2025
Migration to a Multichannel Marketing Hub: Minimizing Downtime and Preserving HistoryNovember 20, 20258 Mins Read Migrating to a new multichannel marketing hub is one of the more sensitive changes a CX or marketing team can…
Multichannel Marketing Hubs Trends in 2025October 13, 20255 Mins Read Introduction Multichannel marketing hubs (MMHs) are evolving rapidly as customer journeys become increasingly fragmented and expectations for seamless, personalized experiences…