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If you’ve ever wondered why some brands turn casual app users into long-term customers while others struggle to keep them…

Marketing attribution is crucial because advertisers need to know if their strategies have actually led to sales or conversions. However,…

Most organizations agree that customer experience improves when the workforce is supported, well-equipped, and confident in their roles. But what…

User-generated content (UGC) can be useful in gaining customer trust. However, it can be one of the most unpredictable forms…

When an employee reports, “My laptop is slow,” IT teams often have to guess what went wrong. Is the device…

When a BPO partnership fails, it rarely comes down to the hourly rate. It fails because quality erodes, compliance issues…

Introduction There is a *slight* conflict in how customers expect personalized experiences but are averse to being tracked. Picture how…

Introduction Consumers can now shop and get real-time support through chat and messaging, which is what we call conversational commerce.…

Introduction As customer experience (CX) continues to define brand success, organizations increasingly recognize that exceptional CX starts from within. Voice…

Introduction In B2B marketing, relying on the traditional concept of the Marketing Qualified Lead (MQL) as an individual prospect is…