Browsing: Market Insights

Introduction In today’s customer-driven landscape, organizations need more than just traditional metrics like revenue growth or cost reduction to measure…

Imagine that you own a business. How much easier would it be to operate if you knew exactly what your…

In a digital economy, a good customer experience (CX) is considered a key differentiator. Consequently, brands are required to do…

Have you ever wondered why some companies seem to know exactly what you need before you even ask? According to…

In this day and age, a customer’s journey doesn’t begin with a huge billboard or even a homepage, it starts…

By Zoha Peerbhoy | May 2025  Businesses today adopt various Customer Experience (CX) strategies so that they can foster better…

By Zoha Peerbhoy | May 2025 We have come a long way from what personalization strategies looked like a few…