Browsing: Market Insights

When an employee reports, “My laptop is slow,” IT teams often have to guess what went wrong. Is the device…

Introduction In 2025, the customer data landscape is undergoing a profound transformation. Customer Data Platforms (CDPs) have traditionally helped businesses…

Introduction Businesses are now adopting various tools to improve their marketing efforts. Customer data is key for many of these…

Introduction Most people no longer interact with brands on a single channel. They generally constantly switch between web, mobile, social,…

Introduction In today’s customer-driven landscape, organizations need more than just traditional metrics like revenue growth or cost reduction to measure…

Imagine that you own a business. How much easier would it be to operate if you knew exactly what your…

In a digital economy, a good customer experience (CX) is considered a key differentiator. Consequently, brands are required to do…

Have you ever wondered why some companies seem to know exactly what you need before you even ask? According to…

In this day and age, a customer’s journey doesn’t begin with a huge billboard or even a homepage, it starts…

By Zoha Peerbhoy | May 2025  Businesses today adopt various Customer Experience (CX) strategies so that they can foster better…