What Changed in Voice of the Customer: Comparing SPARK Matrix™ in 2023 and 2024 June 19, 20257 Mins Read Voice of the Customer (VoC) is how a customer feels about a product or service. In order for businesses to…
Who’s Winning the CX Game? SPARK Matrix™ 2023 vs. 2024 – A Shake-Up in the CRM Customer Engagement Center Market June 19, 20254 Mins Read Nowadays, delivering great customer experiences is no longer optional. Brands must focus on customer loyalty or they risk losing relevance.…
The CX Management Charge: A Year-on-Year Look at SPARK Matrix™ 2023 vs. 2024 June 18, 20254 Mins Read In today’s experience-first economy, brands are expected to offer a seamless customer experience, irrespective of channels, with precision and empathy.…
