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Introduction The way organizations communicate and collaborate has changed dramatically over the past decade. Relying solely on desk phones or…
The Voice of Customer (VoC) market continues to evolve rapidly, shaped by AI-driven intelligence, omnichannel engagement, and the convergence of…
Introduction Managing social media in 2025 isn’t what it used to be. The days of struggling with creating content, tracking…
NiCE Completes Acquisition of Cognigy
Hoboken, N.J., September 8, 2025 – NiCE Ltd. (Nasdaq: NiCE ), a global provider of AI-powered customer-experience solutions, has officially…
Digital Marketing Analytics Trends in 2025
Introduction Digital marketing analytics remains the bridge between customer behavior and business decisions. In 2025, the field is evolving quickly.…
The Account-Based Marketing (ABM) platform market has witnessed a few significant changes. Marketing and sales teams are now demanding unified…
Introduction In regulated industries, like financial services, healthcare, insurance, and utilities in particular, maintaining clear, accurate, and auditable customer communications…
The Workforce Engagement Management (WEM) market continues to evolve rapidly as enterprises respond to hybrid work demands, rising attrition, and…
Introduction Modern enterprises are now under pressure to deliver seamless collaboration, efficient workflows, and a positive employee experience, and they…
Introduction Revenue growth has always been contingent upon aligning marketing, sales, and customer success. However, in practice, these functions often…