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A decade ago, Account-Based Marketing (ABM) was a promising idea, targeting high-value accounts with laser focus. But it was slow,…

Have you ever wondered why some companies seem to know exactly what you need before you even ask? According to…

The Revenue Enablement Platform (REP) market is undergoing a significant transformation, driven by advancements in AI, enhanced integrations, and a…

By Zoha Peerbhoy | July 2025 Small Moments, Big Impact How many conversations do people have about what goes on…

The Customer Communication Management (CCM) space is transforming rapidly. The 2025 SPARK Matrix™ shows a sharper divide between vendors that…

By Zoha Peerbhoy | July 2025 Imagine what it would feel like if your favorite brand knew exactly what you…

By Zoha Peerbhoy | July 2025 Most marketers have started to acknowledge that the era of surveillance advertising, also known…

By Zoha Peerbhoy | June 2025 Not all loyalty programs are effective. Some brands use punch card programs, which give…

The Contact Center as a Service (CCaaS) market is experiencing significant advancements in cloud-native technology. AI, real-time analytics, and digital…

A few years ago, it was call centers; now, it’s contact centers. Remembering how things used to be can almost…