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The Contact Center as a Service (CCaaS) market is experiencing significant advancements in cloud-native technology. AI, real-time analytics, and digital…

A few years ago, it was call centers; now, it’s contact centers. Remembering how things used to be can almost…

Customer journey mapping (CJM) helps brands visualize customer interactions across various channels of the purchasing process. Brands use CJM software…

By Zoha Peerbhoy | June 2025 It’s 2025, and everywhere you look, people are hunched over their phones. Every time…

By Zoha Peerbhoy | May 2025  Businesses today adopt various Customer Experience (CX) strategies so that they can foster better…

By Zoha Peerbhoy | May 2025 We have come a long way from what personalization strategies looked like a few…