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View MoreIntroduction The way organizations communicate and collaborate has changed dramatically over the past decade. Relying solely on desk phones or emails would be an outdated way for businesses to stay…
Introduction Managing social media in 2025 isn’t what it used…
Introduction In regulated industries, like financial services, healthcare, insurance, and…
Introduction Modern enterprises are now under pressure to deliver seamless…
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The Evolution of Customer Communication Management: Key Shifts Between SPARK Matrix™ 2024 and 2025
The Customer Communication Management (CCM) space is transforming rapidly. The 2025 SPARK Matrix™ shows a…
By Zoha Peerbhoy | May 2025 We have come a long way from what personalization…
SPARK Matrix™ Analysis
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View MoreIntroduction Revenue growth has always been contingent upon aligning marketing,…
Introduction The ads that customers come across (which are now…
Introduction Communications Platform-as-a-Service (CPaaS) has already transformed the way enterprises…
Introduction In today’s customer-driven landscape, organizations need more than just…