Customer Experience Why CDPs Are Becoming the Core of the Modern MarTech StackBy ZuhaSeptember 19, 2025
Customer Experience Voice of Customer Platforms in 2024 & 2025: Tracking the Shifts in the SPARK Matrix™
Communication & Collaboration Unified Communication as a Service: Key Collaboration Offerings ExplainedBy ZuhaSeptember 15, 2025 Introduction The way organizations communicate and collaborate has changed dramatically over the past decade. Relying solely on desk phones or emails would be an outdated way for businesses to stay…
The Importance of Journey Mapping as a Design Thinking Tool for C-Suite ExecutivesBy ZuhaAugust 21, 2025
Domains AI in Action: Transforming Social Media Management with the Latest Tech in 2025September 9, 20256 Mins Read Introduction Managing social media in 2025 isn’t what it used…
Communication & Collaboration CCM Meets Compliance: How Regulations Drive InnovationSeptember 3, 20254 Mins Read Introduction In regulated industries, like financial services, healthcare, insurance, and…
Communication & Collaboration The Convergence of DWS, UCaaS, and Employee Experience PlatformsSeptember 1, 20254 Mins Read Introduction Modern enterprises are now under pressure to deliver seamless…
Communication & Collaboration Workforce Engagement Management in Transition: Comparing the 2024 and 2025 SPARK Matrix™By ZuhaSeptember 2, 2025 The Workforce Engagement Management (WEM) market continues to evolve rapidly as enterprises respond to hybrid…
Communication & Collaboration Generative AI Adoption in CPaaS: Redefining Customer Engagement in 2025By ZuhaAugust 25, 2025 Introduction Communications Platform-as-a-Service (CPaaS) has already transformed the way enterprises embed real-time communications, like voice,…
Voice of Customer Platforms in 2024 & 2025: Tracking the Shifts in the SPARK Matrix™September 11, 2025
Navigating the Evolving Landscape of Customer Loyalty Solutions: A Deep Dive into the 2024 and 2025 SPARK Matrix™
Domains Decoding the Evolution of AdTech Platforms: Insights from the 2024 and 2025 SPARK Matrix™August 12, 20256 Mins Read The AdTech Platform market is undergoing a transformative phase, driven…
Communication & Collaboration Implications of CPaaS in Retail: Transforming the Customer Communication ExperienceAugust 11, 20255 Mins Read Introduction Looking back at what online shopping used to be…
Customer Experience VoC + CDP: Building a Unified Experience Feedback LoopAugust 8, 20255 Mins Read In a digital economy, a good customer experience (CX) is…
Domains AdTech Trends in 2025August 7, 20255 Mins Read If ads have changed over time, it’s because advertising strategies…
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