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The Importance of Journey Mapping as a Design Thinking Tool for C-Suite ExecutivesBy ZuhaAugust 21, 2025
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Domains AI in Action: Transforming Social Media Management with the Latest Tech in 2025September 9, 20256 Mins Read Introduction Managing social media in 2025 isn’t what it used…
Communication & Collaboration CCM Meets Compliance: How Regulations Drive InnovationSeptember 3, 20254 Mins Read Introduction In regulated industries, like financial services, healthcare, insurance, and…
Domains Smarter ABM: How AI Is Becoming the Ultimate Sales AssistantBy ZuhaAugust 4, 2025 A decade ago, Account-Based Marketing (ABM) was a promising idea, targeting high-value accounts with laser…
Communication & Collaboration How Digital Transformation Is Disrupting Contact Center OutsourcingBy ZuhaSeptember 22, 2025 Introduction Contact center outsourcing helps businesses reduce costs, scale quickly, and manage high call volumes.…
Voice of Customer Platforms in 2024 & 2025: Tracking the Shifts in the SPARK Matrix™September 11, 2025
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Domains Marketing in the Age of Consent: Winning with Privacy-First PersonalizationJuly 23, 20256 Mins Read By Zoha Peerbhoy | July 2025 Most marketers have started…
Domains The Future of Customer Loyalty Is Data-Driven — And CDPs Are the EngineJuly 22, 20255 Mins Read By Zoha Peerbhoy | June 2025 Not all loyalty programs…
Customer Experience SPARK Plus™ by QKS Group: Empowering Smarter Tech Decisions in Customer ExperienceJuly 18, 20254 Mins Read Various brands across industries are focusing on adopting Customer Experience…
Communication & Collaboration From 2023 to 2024: Tracking Contact Center as a Service Vendor Momentum in SPARK Matrix™July 17, 20255 Mins Read The Contact Center as a Service (CCaaS) market is experiencing…
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