Customer Experience
When an employee reports, “My laptop is slow,” IT teams often have to guess what…
Introduction In 2025, the customer data landscape is undergoing a profound transformation. Customer Data Platforms…
Introduction Businesses are now adopting various tools to improve their marketing efforts. Customer data is…
Introduction Most people no longer interact with brands on a single channel. They generally constantly…
The Voice of Customer (VoC) market continues to evolve rapidly, shaped by AI-driven intelligence, omnichannel…
Hoboken, N.J., September 8, 2025 – NiCE Ltd. (Nasdaq: NiCE ), a global provider of…
MarTech
Marketing attribution is crucial because advertisers need to know if their strategies have actually led…
Introduction There is a *slight* conflict in how customers expect personalized experiences but are averse…
Introduction In B2B marketing, relying on the traditional concept of the Marketing Qualified Lead (MQL)…
Introduction In retail, digital experience is now central to customer loyalty and ongoing differentiation. Retailers…
Migrating to a new multichannel marketing hub is one of the more sensitive changes a…
The Customer Journey Mapping (CJM) market has witnessed a significant transformation. What was once a…
SalesTech
Introduction In retail, digital experience is now central to customer loyalty and ongoing differentiation. Retailers…
Introduction: Why KPIs Matter in CXMS Customer Experience Management Systems (CXMS) are only as effective…
In 2025, mobile engagement automation is evolving from simple campaign management into an adaptive, insight-driven…
Every sales organization has heard this story before:“We need our teams to update the CRM.”…
Introduction Have you ever attended an online webinar, signed up for a product demo, or…
Introduction Digital Experience Platforms (DXPs) are evolving rapidly in 2025, becoming the central hub for…
Communication & Collaboration
Most organizations agree that customer experience improves when the workforce is supported, well-equipped, and confident…
User-generated content (UGC) can be useful in gaining customer trust. However, it can be one…
When a BPO partnership fails, it rarely comes down to the hourly rate. It fails…
Introduction Consumers can now shop and get real-time support through chat and messaging, which is…
Introduction As customer experience (CX) continues to define brand success, organizations increasingly recognize that exceptional…
Previously this year, GoTo announced over 100 new features and enhancements for its GoTo Connect…