Customer Experience
Introduction In 2025, the customer data landscape is undergoing a profound transformation. Customer Data Platforms…
Introduction Businesses are now adopting various tools to improve their marketing efforts. Customer data is…
Introduction Most people no longer interact with brands on a single channel. They generally constantly…
The Voice of Customer (VoC) market continues to evolve rapidly, shaped by AI-driven intelligence, omnichannel…
Hoboken, N.J., September 8, 2025 – NiCE Ltd. (Nasdaq: NiCE ), a global provider of…
Introduction In today’s customer-driven landscape, organizations need more than just traditional metrics like revenue growth…
MarTech
Introduction In B2B sales, buying decisions rarely come from one person anymore. They’re shaped by…
Introduction Multichannel marketing hubs (MMHs) are evolving rapidly as customer journeys become increasingly fragmented and…
Introduction For a while now, marketers have relied on third-party cookies, which are like small…
Introduction Customer relationship management (CRM) platforms are evolving faster than ever. As businesses invest in…
Introduction When we think of retailers, sellers of goods come to mind. However, retailers are…
Introduction Brand loyalty has long been considered a cornerstone of business success. Customers who tend…
SalesTech
Introduction In B2B sales, buying decisions rarely come from one person anymore. They’re shaped by…
Introduction Customer relationship management (CRM) platforms are evolving faster than ever. As businesses invest in…
Introduction B2B companies face growing complexity in their sales processes as buyer journeys involve more…
Introduction Customer experience (CX) is now considered the ultimate differentiator. Therefore, businesses are shifting their…
The Account-Based Marketing (ABM) platform market has witnessed a few significant changes. Marketing and sales…
Introduction Revenue growth has always been contingent upon aligning marketing, sales, and customer success. However,…
Communication & Collaboration
Introduction As customer expectations accelerate and hybrid work becomes the norm, Cloud Contact Center as…
Introduction In 2025, the modern intranet is transforming from a static content repository into an…
Introduction Businesses are increasingly adopting Workforce Engagement Management (WEM) to enhance employee performance, satisfaction, and…
Introduction Workforce Engagement Management (WEM) looks vastly different in 2025, particularly owing to advances in…
Introduction The move toward integrated, real-time digital communication platforms has transformed how companies engage with…
Introduction The nature of work has fundamentally changed in the post-pandemic era, with hybrid and…