Customer Experience
Various brands across industries are focusing on adopting Customer Experience (CX) technologies for a competitive…
Customer journey mapping (CJM) helps brands visualize customer interactions across various channels of the purchasing…
In this day and age, a customer’s journey doesn’t begin with a huge billboard or…
By Zoha Peerbhoy | May 2025 Businesses today adopt various Customer Experience (CX) strategies so…
By Zoha Peerbhoy | May 2025 We have come a long way from what personalization…
We’ve all heard over and over again how customer experience is crucial for business success.…
MarTech
By Zoha Peerbhoy | July 2025 Imagine what it would feel like if your favorite…
By Zoha Peerbhoy | July 2025 Most marketers have started to acknowledge that the era…
By Zoha Peerbhoy | June 2025 Not all loyalty programs are effective. Some brands use…
If you’ve been watching on social media trends, you’ve probably noticed social media isn’t what…
On May 27, 2025, Salesforce announced its acquisition of Informatica, a cloud data management company,…
Today, brands are expected to connect with their customers to build longer-term relationships. Without customer…
SalesTech
Communication & Collaboration
Introduction Looking back at what online shopping used to be a few years ago, it…
By Zoha Peerbhoy | July 2025 Small Moments, Big Impact How many conversations do people…
The Customer Communication Management (CCM) space is transforming rapidly. The 2025 SPARK Matrix™ shows a…
The Contact Center as a Service (CCaaS) market is experiencing significant advancements in cloud-native technology.…
A few years ago, it was call centers; now, it’s contact centers. Remembering how things…
By Zoha Peerbhoy | June 2025 It’s 2025, and everywhere you look, people are hunched…