Customer Experience
Introduction In today’s customer-driven landscape, organizations need more than just traditional metrics like revenue growth…
Imagine that you own a business. How much easier would it be to operate if…
Introduction Businesses are increasingly focusing on making every customer interaction, whether it’s a tailored email,…
In a digital economy, a good customer experience (CX) is considered a key differentiator. Consequently,…
Have you ever wondered why some companies seem to know exactly what you need before…
Various brands across industries are focusing on adopting Customer Experience (CX) technologies for a competitive…
MarTech
Loyalty has never been more expensive, nor has it been more fragile. Promotions have stopped…
Customer experience has become too complex to manage through isolated tools or ad hoc initiatives.…
B2B buying has changed, but many marketing automation programs have not. Buyers now research independently,…
Digital analytics has traditionally focused on what customers do. Page views, clicks, conversions, time on…
For more than two decades, CRM systems have played a largely passive role in enterprises.…
For years, Account-Based Marketing (ABM) was framed as a smarter way to target ads. Select…
SalesTech
For years, Account-Based Marketing (ABM) was framed as a smarter way to target ads. Select…
Revenue enablement has matured well beyond content libraries and onboarding checklists. Today, it is expected…
Introduction In retail, digital experience is now central to customer loyalty and ongoing differentiation. Retailers…
Introduction: Why KPIs Matter in CXMS Customer Experience Management Systems (CXMS) are only as effective…
In 2025, mobile engagement automation is evolving from simple campaign management into an adaptive, insight-driven…
Every sales organization has heard this story before:“We need our teams to update the CRM.”…
Communication & Collaboration
Contact center outsourcing has evolved beyond a simple cost-saving measure. In 2025, it now serves…
Most organizations agree that customer experience improves when the workforce is supported, well-equipped, and confident…
User-generated content (UGC) can be useful in gaining customer trust. However, it can be one…
When a BPO partnership fails, it rarely comes down to the hourly rate. It fails…
Introduction Consumers can now shop and get real-time support through chat and messaging, which is…
Introduction As customer experience (CX) continues to define brand success, organizations increasingly recognize that exceptional…