Customer Experience
MarTech
The Customer Loyalty Solutions (CLS) market is undergoing a remarkable transformation, driven by the demand…
By Zoha Peerbhoy | July 2025 Imagine what it would feel like if your favorite…
By Zoha Peerbhoy | July 2025 Most marketers have started to acknowledge that the era…
By Zoha Peerbhoy | June 2025 Not all loyalty programs are effective. Some brands use…
If you’ve been watching on social media trends, you’ve probably noticed social media isn’t what…
On May 27, 2025, Salesforce announced its acquisition of Informatica, a cloud data management company,…
SalesTech
Communication & Collaboration
Introduction Modern enterprises are now under pressure to deliver seamless collaboration, efficient workflows, and a…
Introduction Communications Platform-as-a-Service (CPaaS) has already transformed the way enterprises embed real-time communications, like voice,…
In an era where remote work and hybrid models dominate, imagine if a team scattered…
Imagine sending a customer a bill that’s late, poorly formatted, or worse, sent to the…
Introduction Looking back at what online shopping used to be a few years ago, it…
By Zoha Peerbhoy | July 2025 Small Moments, Big Impact How many conversations do people…