Customer Experience
MarTech
The Customer Loyalty Solutions (CLS) market is undergoing a remarkable transformation, driven by the demand…
By Zoha Peerbhoy | July 2025 Imagine what it would feel like if your favorite…
By Zoha Peerbhoy | July 2025 Most marketers have started to acknowledge that the era…
By Zoha Peerbhoy | June 2025 Not all loyalty programs are effective. Some brands use…
If you’ve been watching on social media trends, you’ve probably noticed social media isn’t what…
On May 27, 2025, Salesforce announced its acquisition of Informatica, a cloud data management company,…
SalesTech
Communication & Collaboration
By Zoha Peerbhoy | July 2025 Small Moments, Big Impact How many conversations do people…
The Customer Communication Management (CCM) space is transforming rapidly. The 2025 SPARK Matrix™ shows a…
The Contact Center as a Service (CCaaS) market is experiencing significant advancements in cloud-native technology.…
A few years ago, it was call centers; now, it’s contact centers. Remembering how things…
By Zoha Peerbhoy | June 2025 It’s 2025, and everywhere you look, people are hunched…
By Zoha Peerbhoy | June 2025 The need for workforce engagement management (WEM) tools in…