Browsing: Domains

Have you ever wondered why some companies seem to know exactly what you need before you even ask? According to…

The Revenue Enablement Platform (REP) market is undergoing a significant transformation, driven by advancements in AI, enhanced integrations, and a…

By Zoha Peerbhoy | July 2025 Small Moments, Big Impact How many conversations do people have about what goes on…

The Customer Communication Management (CCM) space is transforming rapidly. The 2025 SPARK Matrix™ shows a sharper divide between vendors that…

By Zoha Peerbhoy | July 2025 Imagine what it would feel like if your favorite brand knew exactly what you…

By Zoha Peerbhoy | July 2025 Most marketers have started to acknowledge that the era of surveillance advertising, also known…

By Zoha Peerbhoy | June 2025 Not all loyalty programs are effective. Some brands use punch card programs, which give…

Various brands across industries are focusing on adopting Customer Experience (CX) technologies for a competitive advantage. However, many find that…

The Contact Center as a Service (CCaaS) market is experiencing significant advancements in cloud-native technology. AI, real-time analytics, and digital…

A few years ago, it was call centers; now, it’s contact centers. Remembering how things used to be can almost…