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We’ve all heard over and over again how customer experience is crucial for business success. However, ensuring that customers are…

On May 27, 2025, Salesforce announced its acquisition of Informatica, a cloud data management company, for about $8 billion in…

Today, brands are expected to connect with their customers to build longer-term relationships. Without customer loyalty, brands would find it…

Voice of the Customer (VoC) is how a customer feels about a product or service. In order for businesses to…

Nowadays, delivering great customer experiences is no longer optional. Brands must focus on customer loyalty or they risk losing relevance.…

In today’s experience-first economy, brands are expected to offer a seamless customer experience, irrespective of channels, with precision and empathy.…