Voice of Customer Platforms in 2024 & 2025: Tracking the Shifts in the SPARK Matrix™September 11, 2025
Navigating the Changing Customer Journey Mapping Landscape: SPARK Matrix™ 2023 Vs. 2024 July 3, 20257 Mins Read Customer journey mapping (CJM) helps brands visualize customer interactions across various channels of the purchasing process. Brands use CJM software…
Why Personalization is the Future of Mobile Engagement June 19, 20256 Mins Read By Zoha Peerbhoy | June 2025 It’s 2025, and everywhere you look, people are hunched over their phones. Every time…
CX in 2025: Where the Human Touch Meets Automation June 19, 20254 Mins Read By Zoha Peerbhoy | May 2025 Businesses today adopt various Customer Experience (CX) strategies so that they can foster better…
Hyper-Personalization and the End of One-Size-Fits-All CX June 19, 20255 Mins Read By Zoha Peerbhoy | May 2025 We have come a long way from what personalization strategies looked like a few…
