Customer Experience Why CDPs Are Becoming the Core of the Modern MarTech StackBy ZuhaSeptember 19, 2025
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Communication & Collaboration AI and WEM: The 2025 Market Shift to Hyper-Personalized Agent ExperiencesBy ZuhaOctober 7, 2025 Introduction Workforce Engagement Management (WEM) looks vastly different in 2025, particularly owing to advances in Artificial Intelligence (AI) and the growing pressure to deliver exceptional customer experiences. Organizations ranging from…
The Importance of Journey Mapping as a Design Thinking Tool for C-Suite ExecutivesBy ZuhaAugust 21, 2025
Communication & Collaboration The C-Suite Mandate: 4 Non-Negotiable Features for Choosing a Modern Intranet in 2025October 3, 20255 Mins Read Introduction The nature of work has fundamentally changed in the…
Domains The Rise of Revenue Orchestration Platforms in the B2B Tech StackOctober 1, 20254 Mins Read Introduction B2B companies face growing complexity in their sales processes…
Domains Retail Media Networks Are the New Ad Giants—Here’s WhySeptember 30, 20254 Mins Read Introduction When we think of retailers, sellers of goods come…
Customer Experience Why CDPs Are Becoming the Core of the Modern MarTech StackBy ZuhaSeptember 19, 2025 Introduction Businesses are now adopting various tools to improve their marketing efforts. Customer data is…
Domains The Rise of Revenue Orchestration Platforms in the B2B Tech StackBy ZuhaOctober 1, 2025 Introduction B2B companies face growing complexity in their sales processes as buyer journeys involve more…
Voice of Customer Platforms in 2024 & 2025: Tracking the Shifts in the SPARK Matrix™September 11, 2025
Navigating the Evolving Landscape of Customer Loyalty Solutions: A Deep Dive into the 2024 and 2025 SPARK Matrix™
Domains What Changed in Voice of the Customer: Comparing SPARK Matrix™ in 2023 and 2024 June 19, 20257 Mins Read Voice of the Customer (VoC) is how a customer feels…
Domains Who’s Winning the CX Game? SPARK Matrix™ 2023 vs. 2024 – A Shake-Up in the CRM Customer Engagement Center Market June 19, 20254 Mins Read Nowadays, delivering great customer experiences is no longer optional. Brands…
Customer Experience The CX Management Charge: A Year-on-Year Look at SPARK Matrix™ 2023 vs. 2024 June 18, 20254 Mins Read In today’s experience-first economy, brands are expected to offer a…
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