Market Insights
View MoreIntroduction Contact center outsourcing helps businesses reduce costs, scale quickly, and manage high call volumes. Companies traditionally outsourced operations to third-party providers, often offshore, to access cheaper labor while maintaining…
Introduction The way organizations communicate and collaborate has changed dramatically…
Introduction Managing social media in 2025 isn’t what it used…
Introduction In regulated industries, like financial services, healthcare, insurance, and…
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The AdTech Platform market is undergoing a transformative phase, driven by AI advancements, seamless integrations,…
By Zoha Peerbhoy | May 2025 Businesses today adopt various Customer Experience (CX) strategies so…
SPARK Matrix™ Analysis
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View MoreThe Revenue Enablement Platform (REP) market is undergoing a significant…
Designing for the Micro-Moment: How Small Interactions Shape Big Workforce Engagement Outcomes
By Zoha Peerbhoy | July 2025 Small Moments, Big Impact…
The Evolution of Customer Communication Management: Key Shifts Between SPARK Matrix™ 2024 and 2025
The Customer Communication Management (CCM) space is transforming rapidly. The…
By Zoha Peerbhoy | July 2025 Imagine what it would…