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Market Insights
Introduction In retail, digital experience is now central to customer loyalty and ongoing differentiation. Retailers…
Introduction: Why KPIs Matter in CXMS Customer Experience Management Systems (CXMS) are only as effective…
In 2025, mobile engagement automation is evolving from simple campaign management into an adaptive, insight-driven…
Every sales organization has heard this story before:“We need our teams to update the CRM.”…
Introduction Have you ever attended an online webinar, signed up for a product demo, or…
Introduction In B2B sales, buying decisions rarely come from one person anymore. They’re shaped by…
Trends
Introduction Digital Experience Platforms (DXPs) are evolving rapidly in 2025, becoming the central hub for…
Introduction Customer journey management (CJM) has become an essential strategy for organizations today. It helps…
Introduction Customer experience (CX) is now considered the ultimate differentiator. Therefore, businesses are shifting their…
Introduction Revenue growth has always been contingent upon aligning marketing, sales, and customer success. However,…
SPARK Matrix™ Analysis
The Account-Based Marketing (ABM) platform market has witnessed a few significant changes. Marketing and sales…
The Revenue Enablement Platform (REP) market is undergoing a significant transformation, driven by advancements in…
Nowadays, delivering great customer experiences is no longer optional. Brands must focus on customer loyalty…