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Market Insights
B2B buying has changed, but many marketing automation programs have not. Buyers now research independently,…
Digital analytics has traditionally focused on what customers do. Page views, clicks, conversions, time on…
For more than two decades, CRM systems have played a largely passive role in enterprises.…
For years, Account-Based Marketing (ABM) was framed as a smarter way to target ads. Select…
Revenue enablement has matured well beyond content libraries and onboarding checklists. Today, it is expected…
Introduction In retail, digital experience is now central to customer loyalty and ongoing differentiation. Retailers…
Trends
For more than a decade, enterprises have claimed to be “customer-centric” while quietly operating three…
Loyalty has never been more expensive, nor has it been more fragile. Promotions have stopped…
Customer experience has become too complex to manage through isolated tools or ad hoc initiatives.…
Introduction Digital Experience Platforms (DXPs) are evolving rapidly in 2025, becoming the central hub for…
Introduction Customer journey management (CJM) has become an essential strategy for organizations today. It helps…
Introduction Customer experience (CX) is now considered the ultimate differentiator. Therefore, businesses are shifting their…
SPARK Matrix™ Analysis
The Account-Based Marketing (ABM) platform market has witnessed a few significant changes. Marketing and sales…
The Revenue Enablement Platform (REP) market is undergoing a significant transformation, driven by advancements in…
Nowadays, delivering great customer experiences is no longer optional. Brands must focus on customer loyalty…