Author: Zuha

Introduction In 2025, the customer data landscape is undergoing a profound transformation. Customer Data Platforms (CDPs) have traditionally helped businesses collect, unify, and analyze customer data from multiple sources, including websites, apps, and CRM systems, to provide descriptive insights about past behaviors and trends. However, the rise of Artificial Intelligence (AI) integrated into CDPs is now pushing the boundaries beyond static reports. AI-powered CDPs bring predictive capabilities that allow companies to anticipate customer behavior, personalize experiences in real time, and make smarter, faster decisions. This combination is reshaping how organizations understand their customers and engage with them more effectively. According…

Introduction Multichannel marketing hubs (MMHs) are evolving rapidly as customer journeys become increasingly fragmented and expectations for seamless, personalized experiences continue to rise. In 2025, businesses are relying more than ever on MMHs to unify customer data, automate campaigns, and deliver orchestrated engagement across every touchpoint, from email and SMS to social, mobile apps, and even physical retail. This article examines the top trends defining multichannel marketing hubs in 2025, focusing on technological shifts, industry adoption, and emerging challenges and opportunities for customer experience (CX) leaders. AI-Powered Personalization and Real-Time Orchestration In 2025, there has been an increased adoption of…

Introduction For a while now, marketers have relied on third-party cookies, which are like small files that track users across the web, to optimize campaigns and learn about customers. Today, privacy regulations like GDPR in Europe and CCPA in California have changed the rules, preventing the use of old tracking methods to protect consumers. This shift creates a challenge for businesses because they still need to understand marketing performance and customer behavior. Due to privacy laws, companies can no longer share raw, user-level data with advertising or analytics partners. This data was previously essential for partners to precisely measure campaign…

Introduction Customer relationship management (CRM) platforms are evolving faster than ever. As businesses invest in digital transformation, intelligent CRM has become central to lasting customer loyalty and business growth. While CRM is primarily a sales database, it also serves as a powerful tool for providing data-driven, hyper-personalized experiences across every customer touchpoint. According to Umang Thakur, Vice President of Research & Principal Analyst – Retail and E-Commerce at QKS Group, “Intelligent CRM, or what I prefer to call Cognitive CRM, is no longer about managing relationships; it’s about orchestrating intelligence. By fusing AI, real-time data, and human insight, today’s CRMs…

Introduction Workforce Engagement Management (WEM) looks vastly different in 2025, particularly owing to advances in Artificial Intelligence (AI) and the growing pressure to deliver exceptional customer experiences. Organizations ranging from large contact centers and SaaS providers to fintech companies rely heavily on engaged, productive frontline agents to provide customers with consistent, high-quality interactions. Because when it comes down to it, these agents act as the face of the brand. How the customer feels about a brand will be determined by the customer’s interactions with these agents. In other words, these agents play a direct role in improving customer satisfaction and…

Introduction The move toward integrated, real-time digital communication platforms has transformed how companies engage with customers and partners. Businesses now use Communication Platform as a Service (CPaaS) to power everything from seamless SMS alerts and WhatsApp notifications to secure voice-based authentication. These platforms deliver unmatched speed, scale, and the agility needed to deliver superior customer experience across channels, devices, and geographies. However, as CPaaS adoption accelerates, two risks loom large: targeted telecom fraud and increasing global compliance demands. Lasting digital engagement requires a security-first design to successfully outpace fraud and meet all regulatory mandates. As Abhishek Ghosh, Principal Analyst at…

Introduction The nature of work has fundamentally changed in the post-pandemic era, with hybrid and distributed workforces now a permanent reality. This shift elevates the intranet from a basic IT project or mere communication tool to a strategic Employee Experience Platform (EXP) that is central to fostering engagement, culture, and productivity across organizations. Senior executives should invest strategically in the intranet to address information gaps, low employee engagement, and compliance risks. Selecting a modern intranet provider in 2025 requires a clear emphasis on four non-negotiable features that ensure alignment with organizational goals and measurable return on investment. The following section…

Introduction B2B companies face growing complexity in their sales processes as buyer journeys involve more stakeholders and extended decision cycles. These factors challenge traditional CRM systems and disconnected tools. Often, they lead to missed opportunities and inefficiencies. Revenue orchestration platforms (ROPs) have emerged to solve these challenges. They unify teams, data, and workflows to drive better revenue outcomes. What Is a Revenue Orchestration Platform? A revenue orchestration platform serves as the central hub for sales, marketing, and customer success. It connects and automates the entire revenue process. According to Vaishnavi, Senior Analyst at QKS Group, “An ROP streamlines all the information sellers…

Introduction When we think of retailers, sellers of goods come to mind. However, retailers are now also powerful players in the advertising ecosystem. Retail Media Networks (RMNs) use the vast customer data that retailers collect to offer highly targeted ad placements across their websites, apps, and even connected TV platforms. This model has quickly transformed retailers like Amazon, Walmart, and Target into major advertising forces, rivaling traditional digital giants such as Google and Meta. What Are Retail Media Networks? RMNs are advertising platforms operated by retailers that allow brands to purchase ad space on the retailer’s digital properties. Unlike traditional…

Introduction In today’s economy, the quality of a business’s Customer Experience (CX) is intrinsically linked to the experience of its own employees. Frontline teams, customer success managers, and executives use various digital tools and services every day. These are collectively known as the Digital Workplace, which is now recognized not merely as an IT function, but as a direct driver of customer satisfaction and business performance. As organizations adapt to the reality of hybrid work and the accelerating pace of technological change, Digital Workplace Services (DWS) are undergoing a significant evolution. The trends emerging in 2025 demonstrate a decisive move…