Customer Experience
Customer journey mapping (CJM) helps brands visualize customer interactions across various channels of the purchasing…
In this day and age, a customer’s journey doesn’t begin with a huge billboard or…
By Zoha Peerbhoy | May 2025 Businesses today adopt various Customer Experience (CX) strategies so…
By Zoha Peerbhoy | May 2025 We have come a long way from what personalization…
We’ve all heard over and over again how customer experience is crucial for business success.…
In today’s experience-first economy, brands are expected to offer a seamless customer experience, irrespective of…
MarTech
If you’ve ever wondered why some brands turn casual app users into long-term customers while…
Marketing attribution is crucial because advertisers need to know if their strategies have actually led…
Introduction There is a *slight* conflict in how customers expect personalized experiences but are averse…
Introduction In B2B marketing, relying on the traditional concept of the Marketing Qualified Lead (MQL)…
Introduction In retail, digital experience is now central to customer loyalty and ongoing differentiation. Retailers…
Migrating to a new multichannel marketing hub is one of the more sensitive changes a…
SalesTech
Introduction Have you ever attended an online webinar, signed up for a product demo, or…
Introduction Digital Experience Platforms (DXPs) are evolving rapidly in 2025, becoming the central hub for…
Introduction Customer journey management (CJM) has become an essential strategy for organizations today. It helps…
Introduction In B2B sales, buying decisions rarely come from one person anymore. They’re shaped by…
Introduction Customer relationship management (CRM) platforms are evolving faster than ever. As businesses invest in…
Introduction B2B companies face growing complexity in their sales processes as buyer journeys involve more…
Communication & Collaboration
Previously this year, GoTo announced over 100 new features and enhancements for its GoTo Connect…
Introduction Communications Platform as a Service (CPaaS) solutions are generally associated with sending messages or…
Introduction As workplaces increasingly adopt hybrid and flexible models, the traditional office environment is evolving…
AI is everywhere, but success stories are still surprisingly rare.Across boardrooms, leaders agree that AI…
Introduction Digital Experience Monitoring (DEM) is a powerful way to understand how digital workplace tools…
Introduction Desktop as a Service (DaaS) is how many organizations provide flexible, scalable, and secure…