Customer Experience
Customer journey mapping (CJM) helps brands visualize customer interactions across various channels of the purchasing…
In this day and age, a customer’s journey doesn’t begin with a huge billboard or…
By Zoha Peerbhoy | May 2025 Businesses today adopt various Customer Experience (CX) strategies so…
By Zoha Peerbhoy | May 2025 We have come a long way from what personalization…
We’ve all heard over and over again how customer experience is crucial for business success.…
In today’s experience-first economy, brands are expected to offer a seamless customer experience, irrespective of…
MarTech
Introduction Customer journey management (CJM) has become an essential strategy for organizations today. It helps…
Introduction In B2B sales, buying decisions rarely come from one person anymore. They’re shaped by…
Introduction Multichannel marketing hubs (MMHs) are evolving rapidly as customer journeys become increasingly fragmented and…
Introduction For a while now, marketers have relied on third-party cookies, which are like small…
Introduction Customer relationship management (CRM) platforms are evolving faster than ever. As businesses invest in…
Introduction When we think of retailers, sellers of goods come to mind. However, retailers are…
SalesTech
Introduction Revenue growth has always been contingent upon aligning marketing, sales, and customer success. However,…
A decade ago, Account-Based Marketing (ABM) was a promising idea, targeting high-value accounts with laser…
The Revenue Enablement Platform (REP) market is undergoing a significant transformation, driven by advancements in…
Nowadays, delivering great customer experiences is no longer optional. Brands must focus on customer loyalty…
Communication & Collaboration
Introduction As customer expectations accelerate and hybrid work becomes the norm, Cloud Contact Center as…
Introduction In 2025, the modern intranet is transforming from a static content repository into an…
Introduction Businesses are increasingly adopting Workforce Engagement Management (WEM) to enhance employee performance, satisfaction, and…
Introduction Workforce Engagement Management (WEM) looks vastly different in 2025, particularly owing to advances in…
Introduction The move toward integrated, real-time digital communication platforms has transformed how companies engage with…
Introduction The nature of work has fundamentally changed in the post-pandemic era, with hybrid and…