Customer Experience
MarTech
Today, brands are expected to connect with their customers to build longer-term relationships. Without customer…
Voice of the Customer (VoC) is how a customer feels about a product or service.…
SalesTech
Communication & Collaboration
The Evolution of Customer Communication Management: Key Shifts Between SPARK Matrix™ 2024 and 2025
10 Mins Read
The Customer Communication Management (CCM) space is transforming rapidly. The 2025 SPARK Matrix™ shows a…
The Contact Center as a Service (CCaaS) market is experiencing significant advancements in cloud-native technology.…
A few years ago, it was call centers; now, it’s contact centers. Remembering how things…
By Zoha Peerbhoy | June 2025 It’s 2025, and everywhere you look, people are hunched…
By Zoha Peerbhoy | June 2025 The need for workforce engagement management (WEM) tools in…