Browsing: Domains

Introduction In B2B marketing, relying on the traditional concept of the Marketing Qualified Lead (MQL) as an individual prospect is…

Introduction In retail, digital experience is now central to customer loyalty and ongoing differentiation. Retailers navigating omnichannel journeys face complex…

Previously this year, GoTo announced over 100 new features and enhancements for its GoTo Connect offering, which is aimed at…

Migrating to a new multichannel marketing hub is one of the more sensitive changes a CX or marketing team can…

The Customer Journey Mapping (CJM) market has witnessed a significant transformation. What was once a space dominated by static visual…

Introduction Communications Platform as a Service (CPaaS) solutions are generally associated with sending messages or making calls. However, they also…

Introduction: Why KPIs Matter in CXMS Customer Experience Management Systems (CXMS) are only as effective as the metrics guiding them.…

In 2025, mobile engagement automation is evolving from simple campaign management into an adaptive, insight-driven discipline. For customer experience leaders,…

Every sales organization has heard this story before:“We need our teams to update the CRM.” And so they do, logging…

Introduction As workplaces increasingly adopt hybrid and flexible models, the traditional office environment is evolving quickly. Employees and visitors now…