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Market Insights
Introduction A contact center can deploy the best scripts, the most advanced AI, and the…
Customer expectations have changed faster than contact center operating models. Customers want instant responses, clear…
Most companies believe that they listen to employees. They run engagement surveys, collect pulse feedback,…
Customer communications rarely fail because of bad intent. They fail because of complexity. Enterprises today…
Generative AI has moved from experimentation to execution in customer service. Chatbots handle routine queries,…
Most organizations agree that customer experience improves when the workforce is supported, well-equipped, and confident…
Trends
Introduction: Digital Friction Is the Silent Revenue Killer By 2026, customers no longer separate “digital”…
Contact center outsourcing has evolved beyond a simple cost-saving measure. In 2025, it now serves…
Introduction As customer experience (CX) continues to define brand success, organizations increasingly recognize that exceptional…
Introduction In today’s economy, the quality of a business’s Customer Experience (CX) is intrinsically linked…
By Zoha Peerbhoy | June 2025 The need for workforce engagement management (WEM) tools in…
SPARK Matrix™ Analysis
The Workforce Engagement Management (WEM) market continues to evolve rapidly as enterprises respond to hybrid…
The Customer Communication Management (CCM) space is transforming rapidly. The 2025 SPARK Matrix™ shows a…
The Contact Center as a Service (CCaaS) market is experiencing significant advancements in cloud-native technology.…