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Market Insights
Introduction In B2B sales, buying decisions rarely come from one person anymore. They’re shaped by…
Introduction For a while now, marketers have relied on third-party cookies, which are like small…
Introduction Customer relationship management (CRM) platforms are evolving faster than ever. As businesses invest in…
Introduction When we think of retailers, sellers of goods come to mind. However, retailers are…
Introduction Brand loyalty has long been considered a cornerstone of business success. Customers who tend…
Introduction Managing social media in 2025 isn’t what it used to be. The days of…
Introduction The ads that customers come across (which are now mostly digital ads) either pique…
By Zoha Peerbhoy | July 2025 Most marketers have started to acknowledge that the era…
By Zoha Peerbhoy | June 2025 Not all loyalty programs are effective. Some brands use…
If you’ve been watching on social media trends, you’ve probably noticed social media isn’t what…
On May 27, 2025, Salesforce announced its acquisition of Informatica, a cloud data management company,…
Trends
Introduction Multichannel marketing hubs (MMHs) are evolving rapidly as customer journeys become increasingly fragmented and…
Introduction Digital marketing analytics remains the bridge between customer behavior and business decisions. In 2025,…
If ads have changed over time, it’s because advertising strategies have been evolving. We now…
By Zoha Peerbhoy | July 2025 Imagine what it would feel like if your favorite…
SPARK Matrix™ Analysis
The AdTech Platform market is undergoing a transformative phase, driven by AI advancements, seamless integrations,…
The Customer Loyalty Solutions (CLS) market is undergoing a remarkable transformation, driven by the demand…
Today, brands are expected to connect with their customers to build longer-term relationships. Without customer…
Voice of the Customer (VoC) is how a customer feels about a product or service.…