Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry’s standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book.
Market Insights
Introduction For years, advertising and marketing technology evolved on parallel tracks. Ad platforms focused on…
For years, customer journey mapping produced impressive wall charts and polished slide decks. Teams gathered…
Digital employee experience has always lived in a strange contradiction. Enterprises claim that employee experience…
Introduction For years, Voice of Customer programs relied heavily on surveys. They asked customers what…
Introduction: The Data Stack Dilemma Customer data has become one of the most valuable assets…
Mobile engagement has reached an inflection point. Push notifications, in-app messages, and SMS were once…
B2B buying has changed, but many marketing automation programs have not. Buyers now research independently,…
Digital analytics has traditionally focused on what customers do. Page views, clicks, conversions, time on…
For more than two decades, CRM systems have played a largely passive role in enterprises.…
For years, Account-Based Marketing (ABM) was framed as a smarter way to target ads. Select…
If you’ve ever wondered why some brands turn casual app users into long-term customers while…
Marketing attribution is crucial because advertisers need to know if their strategies have actually led…
Trends
Loyalty has never been more expensive, nor has it been more fragile. Promotions have stopped…
Customer experience has become too complex to manage through isolated tools or ad hoc initiatives.…
Introduction Digital Experience Platforms (DXPs) are evolving rapidly in 2025, becoming the central hub for…
Introduction Customer journey management (CJM) has become an essential strategy for organizations today. It helps…
Introduction Multichannel marketing hubs (MMHs) are evolving rapidly as customer journeys become increasingly fragmented and…
Introduction Digital marketing analytics remains the bridge between customer behavior and business decisions. In 2025,…
If ads have changed over time, it’s because advertising strategies have been evolving. We now…
By Zoha Peerbhoy | July 2025 Imagine what it would feel like if your favorite…
SPARK Matrix™ Analysis
The Customer Journey Mapping (CJM) market has witnessed a significant transformation. What was once a…
The AdTech Platform market is undergoing a transformative phase, driven by AI advancements, seamless integrations,…
The Customer Loyalty Solutions (CLS) market is undergoing a remarkable transformation, driven by the demand…
Today, brands are expected to connect with their customers to build longer-term relationships. Without customer…
Voice of the Customer (VoC) is how a customer feels about a product or service.…