Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry’s standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book.
Market Insights
Introduction Managing social media in 2025 isn’t what it used to be. The days of…
Introduction The ads that customers come across (which are now mostly digital ads) either pique…
By Zoha Peerbhoy | July 2025 Most marketers have started to acknowledge that the era…
By Zoha Peerbhoy | June 2025 Not all loyalty programs are effective. Some brands use…
If you’ve been watching on social media trends, you’ve probably noticed social media isn’t what…
On May 27, 2025, Salesforce announced its acquisition of Informatica, a cloud data management company,…
Trends
SPARK Matrix™ Analysis
The AdTech Platform market is undergoing a transformative phase, driven by AI advancements, seamless integrations,…
The Customer Loyalty Solutions (CLS) market is undergoing a remarkable transformation, driven by the demand…
Today, brands are expected to connect with their customers to build longer-term relationships. Without customer…
Voice of the Customer (VoC) is how a customer feels about a product or service.…