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Market Insights
Marketing attribution is crucial because advertisers need to know if their strategies have actually led…
Introduction There is a *slight* conflict in how customers expect personalized experiences but are averse…
Introduction In B2B marketing, relying on the traditional concept of the Marketing Qualified Lead (MQL)…
Introduction In retail, digital experience is now central to customer loyalty and ongoing differentiation. Retailers…
Migrating to a new multichannel marketing hub is one of the more sensitive changes a…
Introduction: Why KPIs Matter in CXMS Customer Experience Management Systems (CXMS) are only as effective…
In 2025, mobile engagement automation is evolving from simple campaign management into an adaptive, insight-driven…
Every sales organization has heard this story before:“We need our teams to update the CRM.”…
Introduction Have you ever attended an online webinar, signed up for a product demo, or…
Introduction In B2B sales, buying decisions rarely come from one person anymore. They’re shaped by…
Introduction For a while now, marketers have relied on third-party cookies, which are like small…
Introduction Customer relationship management (CRM) platforms are evolving faster than ever. As businesses invest in…
Trends
Introduction Digital Experience Platforms (DXPs) are evolving rapidly in 2025, becoming the central hub for…
Introduction Customer journey management (CJM) has become an essential strategy for organizations today. It helps…
Introduction Multichannel marketing hubs (MMHs) are evolving rapidly as customer journeys become increasingly fragmented and…
Introduction Digital marketing analytics remains the bridge between customer behavior and business decisions. In 2025,…
If ads have changed over time, it’s because advertising strategies have been evolving. We now…
By Zoha Peerbhoy | July 2025 Imagine what it would feel like if your favorite…
SPARK Matrix™ Analysis
The Customer Journey Mapping (CJM) market has witnessed a significant transformation. What was once a…
The AdTech Platform market is undergoing a transformative phase, driven by AI advancements, seamless integrations,…
The Customer Loyalty Solutions (CLS) market is undergoing a remarkable transformation, driven by the demand…
Today, brands are expected to connect with their customers to build longer-term relationships. Without customer…
Voice of the Customer (VoC) is how a customer feels about a product or service.…