Customer Experience Why CDPs Are Becoming the Core of the Modern MarTech StackBy ZuhaSeptember 19, 2025
Customer Experience Voice of Customer Platforms in 2024 & 2025: Tracking the Shifts in the SPARK Matrix™
Communication & Collaboration How Digital Transformation Is Disrupting Contact Center OutsourcingBy ZuhaSeptember 22, 2025 Introduction Contact center outsourcing helps businesses reduce costs, scale quickly, and manage high call volumes. Companies traditionally outsourced operations to third-party providers, often offshore, to access cheaper labor while maintaining…
The Importance of Journey Mapping as a Design Thinking Tool for C-Suite ExecutivesBy ZuhaAugust 21, 2025
Communication & Collaboration Unified Communication as a Service: Key Collaboration Offerings ExplainedSeptember 15, 20256 Mins Read Introduction The way organizations communicate and collaborate has changed dramatically…
Domains AI in Action: Transforming Social Media Management with the Latest Tech in 2025September 9, 20256 Mins Read Introduction Managing social media in 2025 isn’t what it used…
Communication & Collaboration CCM Meets Compliance: How Regulations Drive InnovationSeptember 3, 20254 Mins Read Introduction In regulated industries, like financial services, healthcare, insurance, and…
Communication & Collaboration From 2023 to 2024: Tracking Contact Center as a Service Vendor Momentum in SPARK Matrix™By ZuhaJuly 17, 2025 The Contact Center as a Service (CCaaS) market is experiencing significant advancements in cloud-native technology.…
Domains Digital Marketing Analytics Trends in 2025By ZuhaSeptember 8, 2025 Introduction Digital marketing analytics remains the bridge between customer behavior and business decisions. In 2025,…
Voice of Customer Platforms in 2024 & 2025: Tracking the Shifts in the SPARK Matrix™September 11, 2025
Navigating the Evolving Landscape of Customer Loyalty Solutions: A Deep Dive into the 2024 and 2025 SPARK Matrix™
Communication & Collaboration From Scripts to Smart Conversations: How Generative AI is Transforming Contact Centers July 10, 20257 Mins Read A few years ago, it was call centers; now, it’s…
Customer Experience Navigating the Changing Customer Journey Mapping Landscape: SPARK Matrix™ 2023 Vs. 2024 July 3, 20257 Mins Read Customer journey mapping (CJM) helps brands visualize customer interactions across…
Customer Experience How Mobile Has Redrawn the Customer Journey — And What to Do About It June 26, 20257 Mins Read In this day and age, a customer’s journey doesn’t begin…
Domains Artificial Intelligence for Social Media Management: A Game-Changer June 19, 20256 Mins Read If you’ve been watching on social media trends, you’ve probably…
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