Customer Experience Why CDPs Are Becoming the Core of the Modern MarTech StackBy ZuhaSeptember 19, 2025
Customer Experience Voice of Customer Platforms in 2024 & 2025: Tracking the Shifts in the SPARK Matrix™
Communication & Collaboration AI and WEM: The 2025 Market Shift to Hyper-Personalized Agent ExperiencesBy ZuhaOctober 7, 2025 Introduction Workforce Engagement Management (WEM) looks vastly different in 2025, particularly owing to advances in Artificial Intelligence (AI) and the growing pressure to deliver exceptional customer experiences. Organizations ranging from…
The Importance of Journey Mapping as a Design Thinking Tool for C-Suite ExecutivesBy ZuhaAugust 21, 2025
Communication & Collaboration The C-Suite Mandate: 4 Non-Negotiable Features for Choosing a Modern Intranet in 2025October 3, 20255 Mins Read Introduction The nature of work has fundamentally changed in the…
Domains The Rise of Revenue Orchestration Platforms in the B2B Tech StackOctober 1, 20254 Mins Read Introduction B2B companies face growing complexity in their sales processes…
Domains Retail Media Networks Are the New Ad Giants—Here’s WhySeptember 30, 20254 Mins Read Introduction When we think of retailers, sellers of goods come…
Communication & Collaboration The Evolution of Customer Communication Management: Key Shifts Between SPARK Matrix™ 2024 and 2025By ZuhaJuly 28, 2025 The Customer Communication Management (CCM) space is transforming rapidly. The 2025 SPARK Matrix™ shows a…
Customer Experience 5 Key Trends Shaping the CDP Market in 2025By ZuhaAugust 19, 2025 Introduction Businesses are increasingly focusing on making every customer interaction, whether it’s a tailored email,…
Voice of Customer Platforms in 2024 & 2025: Tracking the Shifts in the SPARK Matrix™September 11, 2025
Navigating the Evolving Landscape of Customer Loyalty Solutions: A Deep Dive into the 2024 and 2025 SPARK Matrix™
Domains The MarTech Reboot: 2025 Trends That Will Redefine Marketing TechnologyJuly 24, 20255 Mins Read By Zoha Peerbhoy | July 2025 Imagine what it would…
Domains Marketing in the Age of Consent: Winning with Privacy-First PersonalizationJuly 23, 20256 Mins Read By Zoha Peerbhoy | July 2025 Most marketers have started…
Domains The Future of Customer Loyalty Is Data-Driven — And CDPs Are the EngineJuly 22, 20255 Mins Read By Zoha Peerbhoy | June 2025 Not all loyalty programs…
Customer Experience SPARK Plus™ by QKS Group: Empowering Smarter Tech Decisions in Customer ExperienceJuly 18, 20254 Mins Read Various brands across industries are focusing on adopting Customer Experience…
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