Customer Experience Why CDPs Are Becoming the Core of the Modern MarTech StackBy ZuhaSeptember 19, 2025
Customer Experience Voice of Customer Platforms in 2024 & 2025: Tracking the Shifts in the SPARK Matrix™
Communication & Collaboration AI and WEM: The 2025 Market Shift to Hyper-Personalized Agent ExperiencesBy ZuhaOctober 7, 2025 Introduction Workforce Engagement Management (WEM) looks vastly different in 2025, particularly owing to advances in Artificial Intelligence (AI) and the growing pressure to deliver exceptional customer experiences. Organizations ranging from…
The Importance of Journey Mapping as a Design Thinking Tool for C-Suite ExecutivesBy ZuhaAugust 21, 2025
Communication & Collaboration The C-Suite Mandate: 4 Non-Negotiable Features for Choosing a Modern Intranet in 2025October 3, 20255 Mins Read Introduction The nature of work has fundamentally changed in the…
Domains The Rise of Revenue Orchestration Platforms in the B2B Tech StackOctober 1, 20254 Mins Read Introduction B2B companies face growing complexity in their sales processes…
Domains Retail Media Networks Are the New Ad Giants—Here’s WhySeptember 30, 20254 Mins Read Introduction When we think of retailers, sellers of goods come…
Communication & Collaboration The Evolution of Customer Communication Management: Key Shifts Between SPARK Matrix™ 2024 and 2025By ZuhaJuly 28, 2025 The Customer Communication Management (CCM) space is transforming rapidly. The 2025 SPARK Matrix™ shows a…
Domains Smarter ABM: How AI Is Becoming the Ultimate Sales AssistantBy ZuhaAugust 4, 2025 A decade ago, Account-Based Marketing (ABM) was a promising idea, targeting high-value accounts with laser…
Voice of Customer Platforms in 2024 & 2025: Tracking the Shifts in the SPARK Matrix™September 11, 2025
Navigating the Evolving Landscape of Customer Loyalty Solutions: A Deep Dive into the 2024 and 2025 SPARK Matrix™
Communication & Collaboration From 2023 to 2024: Tracking Contact Center as a Service Vendor Momentum in SPARK Matrix™July 17, 20255 Mins Read The Contact Center as a Service (CCaaS) market is experiencing…
Communication & Collaboration From Scripts to Smart Conversations: How Generative AI is Transforming Contact Centers July 10, 20257 Mins Read A few years ago, it was call centers; now, it’s…
Customer Experience Navigating the Changing Customer Journey Mapping Landscape: SPARK Matrix™ 2023 Vs. 2024 July 3, 20257 Mins Read Customer journey mapping (CJM) helps brands visualize customer interactions across…
Customer Experience How Mobile Has Redrawn the Customer Journey — And What to Do About It June 26, 20257 Mins Read In this day and age, a customer’s journey doesn’t begin…
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