Customer Experience Why CDPs Are Becoming the Core of the Modern MarTech StackBy ZuhaSeptember 19, 2025
Customer Experience Voice of Customer Platforms in 2024 & 2025: Tracking the Shifts in the SPARK Matrix™
Communication & Collaboration AI and WEM: The 2025 Market Shift to Hyper-Personalized Agent ExperiencesBy ZuhaOctober 7, 2025 Introduction Workforce Engagement Management (WEM) looks vastly different in 2025, particularly owing to advances in Artificial Intelligence (AI) and the growing pressure to deliver exceptional customer experiences. Organizations ranging from…
The Importance of Journey Mapping as a Design Thinking Tool for C-Suite ExecutivesBy ZuhaAugust 21, 2025
Domains The Rise of Revenue Orchestration Platforms in the B2B Tech StackOctober 1, 20254 Mins Read Introduction B2B companies face growing complexity in their sales processes…
Domains Retail Media Networks Are the New Ad Giants—Here’s WhySeptember 30, 20254 Mins Read Introduction When we think of retailers, sellers of goods come…
Domains The Psychology of Brand LoyaltySeptember 25, 20256 Mins Read Introduction Brand loyalty has long been considered a cornerstone of…
Domains The Future of Customer Loyalty Is Data-Driven — And CDPs Are the EngineBy ZuhaJuly 22, 2025 By Zoha Peerbhoy | June 2025 Not all loyalty programs are effective. Some brands use…
Communication & Collaboration The Future of Shopping: 5 Messaging Innovations Transforming RetailBy ZuhaSeptember 23, 2025 Introduction Messaging has rapidly evolved from a customer service tool into one of the most…
Voice of Customer Platforms in 2024 & 2025: Tracking the Shifts in the SPARK Matrix™September 11, 2025
Navigating the Evolving Landscape of Customer Loyalty Solutions: A Deep Dive into the 2024 and 2025 SPARK Matrix™
Communication & Collaboration From Selection to Success: A Roadmap for Implementing Customer Communications Management in Your EnterpriseAugust 13, 20257 Mins Read Imagine sending a customer a bill that’s late, poorly formatted,…
Domains Decoding the Evolution of AdTech Platforms: Insights from the 2024 and 2025 SPARK Matrix™August 12, 20256 Mins Read The AdTech Platform market is undergoing a transformative phase, driven…
Communication & Collaboration Implications of CPaaS in Retail: Transforming the Customer Communication ExperienceAugust 11, 20255 Mins Read Introduction Looking back at what online shopping used to be…
Customer Experience VoC + CDP: Building a Unified Experience Feedback LoopAugust 8, 20255 Mins Read In a digital economy, a good customer experience (CX) is…
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