Customer Experience Why CDPs Are Becoming the Core of the Modern MarTech StackBy ZuhaSeptember 19, 2025
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The Importance of Journey Mapping as a Design Thinking Tool for C-Suite ExecutivesBy ZuhaAugust 21, 2025
Communication & Collaboration The C-Suite Mandate: 4 Non-Negotiable Features for Choosing a Modern Intranet in 2025October 3, 20255 Mins Read Introduction The nature of work has fundamentally changed in the…
Domains The Rise of Revenue Orchestration Platforms in the B2B Tech StackOctober 1, 20254 Mins Read Introduction B2B companies face growing complexity in their sales processes…
Domains Retail Media Networks Are the New Ad Giants—Here’s WhySeptember 30, 20254 Mins Read Introduction When we think of retailers, sellers of goods come…
Domains Beyond Clicks: The Rise of Attention-Based Metrics in AdTechBy ZuhaAugust 26, 2025 Introduction The ads that customers come across (which are now mostly digital ads) either pique…
Communication & Collaboration The Future of Shopping: 5 Messaging Innovations Transforming RetailBy ZuhaSeptember 23, 2025 Introduction Messaging has rapidly evolved from a customer service tool into one of the most…
Voice of Customer Platforms in 2024 & 2025: Tracking the Shifts in the SPARK Matrix™September 11, 2025
Navigating the Evolving Landscape of Customer Loyalty Solutions: A Deep Dive into the 2024 and 2025 SPARK Matrix™
Customer Experience VoC + CDP: Building a Unified Experience Feedback LoopAugust 8, 20255 Mins Read In a digital economy, a good customer experience (CX) is…
Domains AdTech Trends in 2025August 7, 20255 Mins Read If ads have changed over time, it’s because advertising strategies…
Domains Navigating the Evolving Landscape of Customer Loyalty Solutions: A Deep Dive into the 2024 and 2025 SPARK Matrix™August 6, 20256 Mins Read The Customer Loyalty Solutions (CLS) market is undergoing a remarkable…
Domains Smarter ABM: How AI Is Becoming the Ultimate Sales AssistantAugust 4, 20255 Mins Read A decade ago, Account-Based Marketing (ABM) was a promising idea,…
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