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The Importance of Journey Mapping as a Design Thinking Tool for C-Suite ExecutivesBy ZuhaAugust 21, 2025
Communication & Collaboration The C-Suite Mandate: 4 Non-Negotiable Features for Choosing a Modern Intranet in 2025October 3, 20255 Mins Read Introduction The nature of work has fundamentally changed in the…
Domains The Rise of Revenue Orchestration Platforms in the B2B Tech StackOctober 1, 20254 Mins Read Introduction B2B companies face growing complexity in their sales processes…
Domains Retail Media Networks Are the New Ad Giants—Here’s WhySeptember 30, 20254 Mins Read Introduction When we think of retailers, sellers of goods come…
Latest Posts Revenue Enablement Platforms in 2024 and 2025: Tracking the Shifts in the SPARK Matrix™By ZuhaJuly 31, 2025 The Revenue Enablement Platform (REP) market is undergoing a significant transformation, driven by advancements in…
Communication & Collaboration The Future of Shopping: 5 Messaging Innovations Transforming RetailBy ZuhaSeptember 23, 2025 Introduction Messaging has rapidly evolved from a customer service tool into one of the most…
Voice of Customer Platforms in 2024 & 2025: Tracking the Shifts in the SPARK Matrix™September 11, 2025
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Communication & Collaboration Designing for the Micro-Moment: How Small Interactions Shape Big Workforce Engagement OutcomesJuly 29, 20255 Mins Read By Zoha Peerbhoy | July 2025 Small Moments, Big Impact…
Communication & Collaboration The Evolution of Customer Communication Management: Key Shifts Between SPARK Matrix™ 2024 and 2025July 28, 202510 Mins Read The Customer Communication Management (CCM) space is transforming rapidly. The…
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