Customer Experience Why CDPs Are Becoming the Core of the Modern MarTech StackBy ZuhaSeptember 19, 2025
Customer Experience Voice of Customer Platforms in 2024 & 2025: Tracking the Shifts in the SPARK Matrix™
Communication & Collaboration AI and WEM: The 2025 Market Shift to Hyper-Personalized Agent ExperiencesBy ZuhaOctober 7, 2025 Introduction Workforce Engagement Management (WEM) looks vastly different in 2025, particularly owing to advances in Artificial Intelligence (AI) and the growing pressure to deliver exceptional customer experiences. Organizations ranging from…
The Importance of Journey Mapping as a Design Thinking Tool for C-Suite ExecutivesBy ZuhaAugust 21, 2025
Communication & Collaboration The C-Suite Mandate: 4 Non-Negotiable Features for Choosing a Modern Intranet in 2025October 3, 20255 Mins Read Introduction The nature of work has fundamentally changed in the…
Domains The Rise of Revenue Orchestration Platforms in the B2B Tech StackOctober 1, 20254 Mins Read Introduction B2B companies face growing complexity in their sales processes…
Domains Retail Media Networks Are the New Ad Giants—Here’s WhySeptember 30, 20254 Mins Read Introduction When we think of retailers, sellers of goods come…
Customer Experience Navigating the Changing Customer Journey Mapping Landscape: SPARK Matrix™ 2023 Vs. 2024 By ZuhaJuly 3, 2025 Customer journey mapping (CJM) helps brands visualize customer interactions across various channels of the purchasing…
Customer Experience VoC + CDP: Building a Unified Experience Feedback LoopBy ZuhaAugust 8, 2025 In a digital economy, a good customer experience (CX) is considered a key differentiator. Consequently,…
Voice of Customer Platforms in 2024 & 2025: Tracking the Shifts in the SPARK Matrix™September 11, 2025
Navigating the Evolving Landscape of Customer Loyalty Solutions: A Deep Dive into the 2024 and 2025 SPARK Matrix™
Customer Experience Hyper-Personalization and the End of One-Size-Fits-All CX June 19, 20255 Mins Read By Zoha Peerbhoy | May 2025 We have come a…
Customer Experience The Top Customer Experience (CX) Trends to Watch in 2025 June 19, 20254 Mins Read We’ve all heard over and over again how customer experience…
Domains Salesforce’s Informatica Deal Isn’t Just About Data — It’s About Trust, Context, and the Future of AI June 19, 20253 Mins Read On May 27, 2025, Salesforce announced its acquisition of Informatica,…
Domains Customer Loyalty Solutions Market: SPARK Matrix™ 2023 vs. 2024 June 19, 20255 Mins Read Today, brands are expected to connect with their customers to…
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